THE CHALLENGE

Build the product first, then create a tactile visual world around it.

GO began as a plant-based energy drink with no existing product identity, packaging or campaign. The challenge was to create the brand visually and introduce it with the energy and polish of an established consumer product.

THE CREATIVE SOLUTION

Build the product first, then create a tactile visual world around it.

PDI Studio developed the GO product family—Original, Orange, Grape and Seltzer—then built the launch film around fruit, liquid, ice, carbonation, macro cinematography and product beauty shots.